ISMM (QCF) Qualification Curriculum Framework qualifications

ISMM QCF Professional Sales & Marketing Qualifications are written, so that you commence with one or two award level qualifications, and then build up to a full ISMM qualification – in your own time and at your own speed of study.

Level 1 – Individual Awards

Level 1 Award in Selling lawfully and ethically – 1 credit
Level 1 Award in Understanding the sales cycle – 3 credits
Level 1 Award in Understanding marketing – 2 credits
Level 1 Award in Communication skills in sales – 1 credit

Level 1 – Full qualification

Level 1 Award in Sales and Marketing – 7 credits

Level 2 – Individual Awards

Level 2 Award in Understanding laws and ethics of selling – 3 credits
Level 2 Award in Understanding marketing – 4 credits
Level 2 Award in Understanding buyer behaviour – 3 credits
Level 2 Award in Sales targets – 2 credits
Level 2 Award in Selling to customers – 5 credits
Level 2 Award in Understanding selling to customers – 5 credits
Level 2 Award in Telesales – 5 credits

Level 2 – Full qualification

Level 2 Certificate in Sales and Marketing – 17 credits

Level 3 – Individual Awards

Level 3 Award in Preparing and delivering a sales presentation – 5 credits
Level 3 Award in Handling objections, negotiating and closing sales – 6 credits
Level 3 Award in Understanding influences on buyer behaviour – 3 credits
Level 3 Award in Understanding customer segmentation and profiling – 4 credits
Level 3 Award in Understanding sales and marketing in organisations – 4 credits
Level 3 Award in Using market information for sales – 5 credits
Level 3 Award in Time and territory management for sales people – 6 credits
Level 3 Award in Planning for professional development – 2 credits
Level 3 Award in Prospecting for new business – 4 credits
Level 3 Award in Sales pipeline management – 6 credits

Level 3 – Full qualification

Level 3 Certificate in Sales and Marketing 17 credits
Level 3 Diploma in Sales and Marketing 37 credits

Level 4 – Individual Awards

Level 4 Award in Managing responsible selling – 4 credits
Level 4 Award in Understanding segmentation, targeting and positioning – 5 credits
Level 4 Award in Managing a sales team – 6 credits
Level 4 Award in Operational sales planning – 5 credits
Level 4 Award in Sales negotiations – 5 credits
Level 4 Award in Analysing the marketing environment – 5 credits
Level 4 Award in Finance for sales managers – 7 credits
Level 4 Award in Writing and delivering a sales proposal – 4 credits

Level 4 – Full qualification

Level 4 Certificate in Sales and Marketing Management – 18 credits
Level 4 Diploma in Sales and Marketing Management – 41 credits

Level 5 – Individual Awards

Level 5 Award in Understanding and developing customer accounts – 8 credits
Level 5 Award in Understanding the integrated functions of sales and marketing – 8 credits
Level 5 Award in Sales forecasts and target setting – 6 credits
Level 5 Award in Leading a team – 6 credits
Level 5 Award in Motivation and compensation for sales teams – 6 credits
Level 5 Award in Coaching and mentoring – 6 credits
Level 5 Award in Designing, planning and managing sales territories – 6 credits
Level 5 Award in Analysing the financial potential & performance of customer accounts – 6 credits
Level 5 Award in Relationship management for account managers – 6 credits
Level 5 Award in Bid and tender management for account managers – 6 credits
Level 5 Award in Developing a product portfolio – 6 credits

Level 5 – Full qualification

Level 5 Certificate in Sales and Account Management – 26 credits
Level 5 Diploma in Sales and Account Management – 44 credits

Level 6 – Individual Awards

Level 6 Award in Leading a culture for responsible selling – 7 credits
Level 6 Award in Leadership and management in sales – 7 credits
Level 6 Award in Planning and implementing sales and marketing strategy – 7 credits
Level 6 Award in Sales-force organisation – 7 credits
Level 6 Award in Sales forecasting and budgeting – 7 credits
Level 6 Award in Developing strategic relationships with major customers – 7 credits
Level 6 Award in Managing sales-related change – 7 credits
Level 6 Award in Developing and using customer insight – 7 credits

Level 6 – Full qualifications

Level 6 Certificate in Strategic Sales Management – 28 credits
Level 6 Diploma in Strategic Sales Management – 56 credits
Correct as of 4th Jan 2013